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Client stories

St. Ours Clam Broth​

St. Ours & Company needed a web site to promote their consumer clam broth.

The starting point

This is a great one. St. Ours & Company contacted me to see if I had the mechanicals to re-print their Clam Broth inserts. Why me? Because they were created by my father about 50 years ago! These days we don't use mechanicals but back then there was a lot of cutting and pasting and hand lettering, damn he was meticulous. 

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So, my job became recreating the old mechanicals as modern print ready files, we talked about redesigning but it has a classic, quaint charm and the logo is great, it's stood the test of time, but maybe I'm biased ;) We kept the hand drawn lettering and just brought up the resolution.

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The website

St. Ours & Company has had tremendous success selling their spray dried clam broth to commercial buyers and they decided that it was time to have a website, as an online presence, a brand extension and to sell their individual packets online.  

I started by taking product shots.

With an additional stock photo search for some glamour food shots, a tint and some dimension added to the logo we moved onto the site structure. They already had recipes that were included in the clam broth package so Recipes became a subsection, I reformatted them and also created card size version to download. 

Since they only sell one product, there was no reason to convert the site to a store, we simply added a PayPal cart.

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The sales sheet

St.Ours & Company also needed something to hand out at tradeshows. I kept it very much in line with the look of the website.

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