This is a project from a Brainstation UI class that I hope to one day bring to fruition.
This is Carfund, an app to help pay for car repair and in the future perhaps help pair individuals with car trade-ins, investors with those who need cars .
I started with a lot of imagery, trying to show hardship but decided to keep it simple, more abstract and let the stories, warm colors and textures prevail.
I focused in on an arrow visual theme because it represents upward mobility and road signs, I chose the original colors based on signs as well along with stability, money and positivity. The background images of the before and after car recipient would rotate between multiple fictional people of different types upon reload.