STEM for Her
A non-profit organization in Falls Church, Virginia, the STEM for Her mission is to promote education to create awareness, excitement, and opportunities among girls and young women to launch successful STEM-related careers.
I worked with STEM for Her for about 5 years on everything from Word and PowerPoint templates to flyers and annual reports. They provided me with a strong branding guide and provided all copy and themes, it was an absolute pleasure working with them all.
STEM For Her 2020 Annual Report
The two annual reports I created for STEM for Her in the years just previous to this one had been more visually dense, that, along with the theme lead me to create the 2020 report with a cleaner, more minimal look.
Working along with their marketer, they came up with the theme of pivoting, due mostly to Covid and it's required adjustments. I started with two options, one using an upward pivot shown here, and this one using angles. I am glad they chose this version, I think it works very well conceptually but also helps disguise the resolutions issues.
They did not have many photo and the ones that they did have were low resolution Zoom screenshots so I turned to stock and used color and black and white to distinguish our girls from the stock photography. It also gave me a chance to feature the issues without confusion.
Design Option 1 (chosen)
Design Option 2
STEM for Her 2020 t-shirt
This t-shirt was created for Board members, event and Zoom participants. I proposed a theme of growth and girl power and worked their logo shapes into stem, roots, and typography.
STEM for Her 2020 "What's Your Ology?" school program template
This promotional piece template was used throughout the D.C. area to promote Science, Technology, Engineering and Math to teen girls in different high schools with different sponsorships.
I used the alternating round corner/squared corner shapes in the logo to highlight the headline and pertinent information.
STEM for Her 2020 Infographic for social
STEM for Her Sponsorship packet
To save money on design time, STEM for Her would have me tweak the first Annual Report cover that I designed — you can see the thumbnails to the right — for a future Annual Report and this Sponsorship packet.
The form could me mailed in or filled out online with the link or QR code provided.